Meta's Big Moves in AR and AI at Meta Connect 2024
Context
Meta Connect is Meta’s annual event where they reveal the latest in hardware and software, aimed at pushing the boundaries of virtual reality (VR), augmented reality (AR), and artificial intelligence (AI). Meta, previously known as Facebook, has been focused on building the metaverse—a virtual world where people interact in real-time—and advancing AI to power both business and personal use. The 2024 edition showcased new products like the Orion AR glasses and updates to Meta's AI tools, demonstrating Meta’s commitment to a future driven by these technologies.
Key Update
At Meta Connect 2024, CEO Mark Zuckerberg revealed Orion AR glasses, a prototype for fully immersive AR glasses expected in the near future. With hand and eye tracking, these lightweight glasses could revolutionize AR experiences by blending real-world views with holographic overlays. In addition, the event introduced the Meta Quest 3S, an affordable new VR headset priced at $299. Though not as powerful as the Quest 3, the 3S promises solid mixed-reality features, making it a budget-friendly entry point for VR enthusiasts. With this launch, Meta will discontinue the older Quest 2 and Quest Pro headsets.
Meta also showcased major updates to its AI tools. Meta AI, which now supports vocal conversations across platforms like Facebook and Instagram, added voices of celebrities such as John Cena and Judi Dench to make interactions more fun. Its Llama 3.2 AI model can now analyze images and even interpret complex charts or maps. Additionally, Meta’s Ray-Ban smart glasses received upgrades, including real-time AI video processing, live language translation, and smarter reminders based on visual recognition.
Technical Terms
Mixed reality (MR)
Combines real and virtual worlds to produce new environments where physical and digital objects coexist.
AR (Augmented Reality)
Technology that overlays digital content on the real world, viewed through devices like smart glasses or smartphones.
EMG (Electromyography)
Technology that reads muscle signals to control digital devices.
Multimodal AI
AI that can process and interpret multiple types of data, like text and images.
Relevance to New Tech Career Seekers
Meta Connect 2024 shows just how much demand there will be for developers in AR, VR, and AI. If you’re starting a career in tech, consider learning about building applications for these emerging technologies. The Quest 3S and the upcoming Orion glasses are examples of where tech is heading—roles in app development, UX design, and AI integration will be critical. With Meta’s push for multimodal AI, learning how AI interacts with visual and language inputs will also give you a competitive edge.
Relevance to Small Business Owners
The new AI tools Meta is rolling out can streamline tasks, from creating automated social media content to enhancing customer service with AI chatbots that talk back. The improvements in VR and AR, such as the Quest 3S and Orion glasses, can transform how businesses engage with customers, offering interactive and immersive experiences. Imagine showcasing products in 3D or using AR to visualize home designs for clients. Staying on top of these innovations will help you find new ways to connect with your audience and stand out in your industry.
