Context
At the recent Worldwide Developers Conference (WWDC) in June 2024, Apple unveiled its latest innovation in artificial intelligence: Apple Intelligence. This announcement came amidst a wave of generative AI developments from other tech giants like Google and OpenAI, sparking speculation about Apple's place in the AI landscape.
Key Update
Apple Intelligence, or AI for short, is an integrated platform designed to enhance existing Apple apps with generative AI capabilities. This technology leverages large language models (LLMs) to offer features like Writing Tools, which can summarize, proofread, and draft text in apps like Mail, Messages, Pages, and Notifications. Additionally, it introduces custom emojis (Genmojis) and an Image Playground app for generating visuals. Siri also gets a major upgrade, becoming more intuitive and context-aware across various apps. Apple Intelligence will be available in the fall of 2024 with the release of iOS/iPadOS 18 and Mac Sequoia, supporting the following devices:
- iPhone 15 Pro Max (A17 Pro)
- iPhone 15 Pro (A17 Pro)
- iPad Pro (M1 and later)
- iPad Air (M1 and later)
- MacBook Air (M1 and later)
- MacBook Pro (M1 and later)
- iMac (M1 and later)
- Mac mini (M1 and later)
- Mac Studio (M1 Max and later)
- Mac Pro (M2 Ultra)
Technical Terms
Large Language Model (LLM)
A type of AI model trained on vast amounts of text data to understand and generate human-like language.
Generative AI
AI that can create new content, such as text, images, or music, based on its training data.
Deep Learning
A subset of machine learning that uses neural networks with many layers to analyze data and make decisions.
Relevance to New Tech Career Seekers
Understanding Apple Intelligence can give new tech career seekers insights into how AI is being integrated into consumer technology. This knowledge can be valuable for those looking to work with AI technologies or develop apps within the Apple ecosystem. Familiarity with LLMs and generative AI can also be a significant advantage in a variety of tech roles.
Relevance to Small Business Owners
Small business owners can benefit from the enhanced productivity tools provided by Apple Intelligence. Features like automated text summarization, proofreading, and image generation can streamline communications and marketing efforts. Additionally, the integration of advanced AI into everyday devices means businesses can leverage cutting-edge technology without significant additional investment.
