Context

OpenAI, a leading artificial intelligence research organization, has been at the forefront of developing AI technologies that push the boundaries of what's possible. Known for its language model, ChatGPT, OpenAI has now ventured into the realm of video generation with its latest tool, Sora.

Key Update

OpenAI has launched Sora, an AI model that generates videos from text-based prompts, available to ChatGPT Plus and Pro subscribers. ChatGPT Plus users can create up to 50 videos in 720p resolution, while Pro users enjoy unlimited video generation in 1080p, with up to 500 priority videos. Sora includes features like storyboards for detailed video creation and a remix tool for tweaking outputs. All videos come with C2PA metadata to ensure transparency and prevent misuse. OpenAI emphasizes responsible use, prohibiting explicit content and ensuring videos do not feature minors. While Sora is available in the US and many countries, its European release is pending.


Technical Terms

AI-Powered Video Generator

A tool that uses artificial intelligence to create videos based on user inputs, such as text prompts.

C2PA Metadata

Information embedded in digital content to verify its origin and authenticity, indicating it was created using AI.

Relevance to New Tech Career Seekers

Sora represents a cutting-edge application of AI in media creation, offering exciting opportunities for those interested in AI development, digital media, and content creation. Understanding how AI can be used to generate video content opens up new career paths in tech, from developing AI models to creating innovative digital experiences.

Relevance to Small Business Owners

For small businesses, Sora offers a powerful tool for creating engaging video content without the need for extensive resources. This can enhance marketing efforts, storytelling, and customer engagement. By leveraging AI-generated videos, businesses can produce high-quality content quickly and cost-effectively, staying competitive in a digital-first world.


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